The World War II Bond Campaign by Lawrence R. Samuel on Ipad

The World War II Bond Campaign by Lawrence R. Samuel

• The World War II Bond Campaign
• Lawrence R. Samuel
• Page: 272
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781531509255
• Publisher: Fordham University Press

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How America’s greatest marketing triumph in World War II shaped race, ethnicity, and class in modern America The World War II Bond Campaign is a history of the World War II bond drive led by the federal government, an effort called the most successful marketing operation in history. By the war’s end, some 85 million Americans had spent $186 billion in an unprecedented outpouring of patriotism that contributed to the military victory and the prosperity of the following decades. The FDR administration used bonds to raise capital to support the war and promote national unity within the context of the nation’s increasingly pluralistic society as the “melting pot” theory was retired. African Americans, Euro-Americans, and labor union members enthusiastically bought bonds to express national loyalty but also to demonstrate racial, ethnic, or class pride, a reflection of their dualistic or “hyphenated” identities. Drawing on various primary sources, The World War II Bond Campaign illustrates how the Trea­sury Department’s multicultural marketing strategies tapped into Americans’ aspirations alongside their patriotic impulses. Citizens of all social and economic backgrounds eagerly responded to what can be seen as the selling of America, making the subject an ideal lens to view national identity at a critical moment in the country’s history. The author contends that the drive’s success helped pave the way for the emergence of both the civil rights movement and the vigorous consumer culture of the postwar years.

[PDF] World War II Master Card File Index - Rochester Public Library
Campaign. R.V.F. Defense- Clubs. Ball. Raymond N. N/A. N/A. N/A. 6. 19. 1943 DC . Bond. Howard. N/A. 33. Tremont. St. N/A. S/Sgt. 1. 23. 1945. DC. Missing.
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Knyga - World War II Bond Campaign (Akademinė literatūra anglų kalba). Autorius: . Leidykla: -. Leidimo metai: 2025. Platus knygų pasirinkimas, greitas .
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The Federal Reserve Bank of Chicago played an important role in coordinating the regional sale of bonds to finance both World War I and World War II.
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Shop The World War II Bond Campaign - (World War II: The Global, Human, and Ethical Dimension) by Lawrence R Samuel (Paperback) at Target.
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Subscribing to the bonds became a symbol of patriotic duty. The government put on a massive sales campaign including posters, celebrity endorsements, air shows, .
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The federal government ran another successful war bond and recruitment campaign often featuring the statue on posters, like this one. By this .
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The World War II Bond Campaign is a history of the World War II bond drive led by the federal government, an effort called the most successful marketing .
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